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Design thinking

 I worked as research director at IMASD, a studio where the design process is based on research methods and design thinking techniques.    My job consisted in doing trends research, user centered design, focus groups and participating in the creative phase of packaging and branding projects.  ( www.grupoimasd.com )

I worked as research director at IMASD, a studio where the design process is based on research methods and design thinking techniques.  

My job consisted in doing trends research, user centered design, focus groups and participating in the creative phase of packaging and branding projects.

(www.grupoimasd.com)

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 These are some projects where I participated while working at the studio (all pictures via www.grupoimasd.com)

These are some projects where I participated while working at the studio (all pictures via www.grupoimasd.com)

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